Everyone’s familiar with the concept of marketing. In general, it is a set of measures aimed at identifying the target consumer audience, understanding the problems and needs of potential customers and convincing them that a particular product meets all their needs. The purpose of marketing is to increase and maintain the number of sales of goods. The objectives of internet marketing are the same as those of conventional marketing. The difference is that it aims to promote a product through the internet. Nowadays, such marketing gives good results, as the number of users of the network is growing, and it is people of almost all age and professional groups. It is only part of the overall marketing, and has its own features and advantages.
Features of Internet Marketing
Unlike real communications, virtual ones have a delayed nature. This means that from the moment you send a request (letter, comment) to the moment you respond to it may take an indefinite amount of time. Typically, the time delay is still relatively small, but it does not happen as instantly as in live communication. Internet communications are extremely verbal and devoid of any emotional coloring (except for the use of smileys, but you have to agree, this can be called “emotional communication”).
Only content can be transmitted via the Internet. No matter how you spin it, the main content of the Internet is text, and it cannot convey either voice or mimic colors. And another distinguishing feature of Internet marketing is the possible technical problems. It happens that the server is down or there is no connection. Bottom line – communication breaks down.
The advantages of internet marketing
Living people need to pay their salaries, and in Internet marketing, money is spent only on site maintenance (hosting, server administration). In any case, wasted less than in the maintenance of staff and office. The audience of Internet users has a steady positive dynamics. The main Internet users are the most active part of the population. What does it give us? We get access to the target audience for the site owner, the advertiser. Direct marketing campaigns do not have as fast a response as on the Internet.
In online marketing, you have the opportunity to use a variety of tools for analytical evaluation of promotion results (from simple statistical products to Google Analytics). The main methods of promotion on the Internet are: Search Engine Optimization (SEO); Banner System; Context Advertising; Social Media Promotion (SMM); Internet PR; Virus Marketing; Email Marketing. The basis of Internet marketing is search engine optimization (SEO), the most important and necessary in promotion. If you do not have enough knowledge in this field, you should contact digital marketing services in New York. Efficient promotion of a product on the Internet will lead to higher sales, and as a result, increase your income.
Companies are increasingly using new technologies in management activities. Such technologies include, to some extent, the Internet. The Internet is developing, and the number of its users is increasing every year. The Internet has become a part of the life of society as a whole, and therefore in capable hands turns into an effective tool for marketing activities. This tool needs to be managed, and with its help it is necessary to expand the boundaries of enterprise activities. In addition, given the fact of global use of the Internet in today’s world and business, the use of Internet marketing is no longer just a factor of competitive advantage, but also the survival of the enterprise as a whole.