One example of successful Reddit-marketing campaigns is the Maker’s Mark campaign. With a tagline of “Let it Snoo”, the beer brand aimed to make Reddit users laugh. By customising their advert to appeal to the typical Reddit user, they were able to reach an extremely targeted group. Read on to discover what other brands are doing with Reddit-marketing to maximize the brand’s exposure.
Subreddits
The first step in achieving success with Reddit-marketing is understanding the benefits of using subreddits. This unique social network has the potential to provide a plethora of benefits to businesses. By leveraging these communities, brands can promote their products and services to an audience interested in a specific topic or product. Aside from generating awareness about their products and services, subreddits can provide an opportunity to interact with current and prospective customers.
Once you understand the benefits of using subreddits, you can start communicating with them. Reddit users are looking for information and entertainment, not for self-promotion. So, make sure to give more than you take. To get started, try searching for your desired topic on Reddit or joining a subreddit that has similar topics. If you’re not sure which subreddits to join, ask other users for recommendations.
TrackReddit
For marketers, one of the best ways to target audiences on Reddit is to create sponsored posts that include a link to your site. While this is not the most organic way to advertise, sponsored posts with links look more natural in a feed and often encourage people to click on the link to learn more about your product. The goal is to get as many people as possible to view your ad, and the more traffic you send their way, the better reddit-marketing.pro.
However, you can avoid appearing insincere or bogus by using tools like TrackReddit. You can receive real-time alerts about relevant Reddit keywords and phrases that are relevant to your products. TrackReddit can help you avoid these issues and provide relevant insight into the conversations that are taking place on Reddit. For example, if a customer is asking about a new car, it is likely they will ask about it on the community.
Native ads
If you’re wondering if Reddit-marketing native ads are the future of social advertising, you’re not alone. In the past year, Reddit has stepped up its advertising game, including ad groups, native ads, and brand-promoted AMAs. Reddit native ads are posts that look and feel like typical Reddit content, and advertisers have their own user accounts. They can use the comment section and build “karma points.”
Native promoted posts on Reddit will feature comments and upvotes just like standard paid posts. Reddit native ads will allow users to comment and upvote them, but advertisers can opt out of these interactions. Native promoted posts will also allow advertisers to target audiences based on their interests, subreddit, device, and time of day. Reddit native ads will be available on iOS starting Monday, March 19, and on Android in the coming weeks.
AMAs
AMAs on Reddit are a popular format on the web, and the content of these sessions are often of interest to viewers. Recent examples include NASA-FDL researchers, Google Cloud’s director of applied AI, and a former member of the Matrix trilogy. The topics ranged from aliens to the effects of artificial intelligence on our lives. Listed below are some highlights from the best AMAs on Reddit:
AMAs on Reddit can be extremely controversial. Redditors can be very brutal, so be prepared for some tough questions. Also, don’t shy away from hot-button subjects. This can turn an AMA quickly. For instance, the journalist Kathie Lee Gifford once declined to answer tough questions about politics and received criticism as a result. Likewise, the AMA on general software development can be equally controversial.
Promoting content on Reddit
Reddit is an online community and a powerful link aggregator. It serves as a news source, a discussion board, a recipe book, and even a social network. While the user base is largely young and diverse, it also accommodates various subcultures and themes. Despite its complex image and frequent media attention, Reddit’s user-generated content has the potential to elevate a brand or product. To get the most out of your efforts, here are some tips for promoting content on the site.
Make sure you post content relevant to your niche on Reddit. For example, if your business focuses on fashion, you could invite a designer to participate in an AMA or ask a question on a post. Bill Gates has also done this. While you’re at it, don’t make any posts that sound like ads or press releases. Reddit users are quick to down-vote ads and mark spam posts.
