Post modern graphic design was one of the first design styles to break with conventional rules. These graphic designers were known for their impulsive designs, which included collage and playful elements. Typically, these designs were less rigid and often included political commentary. They were also known for using many different types of typefaces.
The emergence of post modern graphic design coincided with the development of the printing press, which allowed for the mass production of art and text. As a result, literacy increased and knowledge travelled rapidly. This allowed for the spread of knowledge to be more commercialized.
One of the major influences on this design style was the International Typographic Style, which emphasized asymmetrical layouts and sans-serif fonts. It was also associated with an emphasis on negative space and the use of grids.
Another important aspect of post modern graphic design was a rejection of hierarchy. This is exemplified by the album cover for Elvis Costello and the Attractions. The cover is deliberately off-register CMYK. The artwork does not disguise the artist’s inspiration, Kandinsky, but instead uses overcomplicated typefaces and colours.
The concept of post modern graphic design is also rooted in a desire to create visually rich and expressive pieces. Post modernist designers incorporated collage, overlapping elements, and distressed textures into their work. Their design also sometimes included social commentary.
One of the most influential artists of this design style was Terry Jones. He created covers for i-D magazine in the 1980s. Although he does not like the term “Post Modern,” his work has contributed to the movement. His designs have influenced other designers, including Neville Brody.
One of the most important influences on this design style was the Bauhaus movement, which was founded by Walter Gropius in 1919. It provided aesthetically pleasing objects for mass society. But it was also an art movement that questioned the rigidity of modernist traditions.
Another significant influence on this design style was Shigeo Fukuda. He designed posters for an international competition. In this piece, Fukuda combined simple and complex concepts in a satirical manner. He used a mixed media approach, combining photography with illustration, and various different typefaces.
Another of the most influential designers of this style is David Carson. Carson was known for his quirky and experimental designs. In addition, he designed surf magazines and surfing journals. Later on, he established Ray Gun magazine.
Post modern design was one of the major influences on youth culture in California. In the 1980s, the American design community began to incorporate the movement into their work. In fact, the 1999 AIGA conference was considered the epicenter of this vernacular.
Many post modernists, such as Michael Graves, resisted the modernist tradition, incorporating tactile and repetitive patterns with geometric shapes and energetic geometry. Post modern graphic designers believe that there is more to design than the clear transmission of information. Instead, they were interested in provoking viewers to think about their own perceptions.
Other important influences on this design style include the Italian Memphis Group and William Longhauser. These designers encouraged visually rich and expressive pieces, and also promoted the use of collage and digital manipulation.
